To celebrate the 50-year anniversary of the release of the 1971 Norman Lear movie, “Cold Turkey,” the Reichardt Family Foundation in conjunction with Above + Beyond Cancer created a nicotine-cessation contest for Iowa small towns with 5,000 or fewer in population. The community that is most successful in getting their team to stop using tobacco will receive up to $50,000 for a designated community improvement.

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Read the history behind Cold Turkey • View Media Resources

This year is the 50th anniversary of the release of the movie “Cold Turkey.” The movie, filmed in Greenfield, lowa, is a comedy about a small lowa town’s attempt to quit smoking. The movie’s 50-year anniversary inspired Doug Reichardt from the Reichardt Family Foundation to reach out to Above + Beyond Cancer’s Founder Dr. Richard Deming to create an opportunity to bring visibility to the health implications associated with tobacco use, while at the same time, creating a unique funding opportunity for small towns.

Above + Beyond Cancer created the Cold Turkey Challenge, loosely based on the fictional story told in the movie “Cold Turkey,” and challenged small towns in lowa to reduce tobacco use in their own communities through a friendly competition, the community that is most successful in this endeavor will receive a grant of up to $50,000 to use for a community project.


Smokers, chewers, or vapers interested in making a clean start and becoming a Cold Turkey Challenge Fighter on January 1, 2021, get started below!

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Fighter Pledge


Fighters need your encouragement and support to succeed in their commitment to stop smoking, chewing, or vaping. Become an Ally today!

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Ally Pledge