To celebrate the 50-year anniversary of the release of the 1971 Norman Lear movie, “Cold Turkey,” the Reichardt Family Foundation in conjunction with Above + Beyond Cancer have created a nicotine-cessation contest for Iowa small towns under 5,000 in population. The winning community will receive $50,000 for a designated community improvement.

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Read the history behind Cold Turkey

This year is the 50th anniversary of the release of the movie “Cold Turkey.” The movie, filmed in Greenfield, lowa, is a comedy about a small lowa town’s attempt to quit smoking. The movie’s 50-year anniversary inspired Doug Reichardt from the Reichardt Family Foundation to reach out to Above + Beyond Cancer’s Founder Dr. Richard Deming to create an opportunity to bring visibility to the health implications associated with tobacco use, while at the same time, creating a unique funding opportunity for small towns.

Above + Beyond Cancer created the Cold Turkey Challenge, loosely based on the fictional story told in the movie “Cold Turkey,” and is challenging small towns in lowa to reduce tobacco use in their own communities through a friendly competition, the winner of which will receive $50,000 to use for a community project.


Community Leaders interested in learning more about the $50k Cold Turkey Challenge or beginning the application process, get started below!

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Smokers, chewers, or vapers interested in making a clean start and becoming a Cold Turkey Challenge Fighter on January 1, 2021, get started below!

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Applications Begin Nov 26th


Fighters need your encouragement and support to succeed in their commitment to stop smoking, chewing, or vaping. Become an Ally today!

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Applications Begin Nov 26th