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The contest is open to any small town in Iowa (population 5,000 and fewer). Ideally, the application process should be managed through a city department, a 501(c)3 community-betterment organization or charitable foundation working in close partnership with the city. The application should list the city and/or a community-betterment organization as partners in the endeavor, with other partners and committee members working together to raise awareness, change habits, and deliver some cash for an agreed-upon community project.

Communities that choose to compete must have at least 20 people signed up who are willing to undergo two months of smoking, chewing and vaping cessation. A community can sign up as many smokers, chewers and vapers as they like with the understanding that each participant must be willing to submit to a medical test prior to the contest (to verify the addiction), and two additional times to measure the rate of success. These participants will be known as Fighters.

Allies are community members who agree to support the project by 1) encouraging others in the community to refrain from smoking, chewing or vaping for the two months of the project, and 2) encouraging others to become either a Fighter or an Ally. Communities are measured by the number of Allies that are signed up throughout the two-month contest. The first 50 allies that sign-up will be included in the community scoring.

All applications need to be in to organizers by November 26, 2020. All Fighter applications are to be completed before the Fighter’s initial stop date on January 1, 2021. The contest comes to a close on February 28, 2021. All completed Fighter and Ally applications/pledge forms are due to organizers by March 5, 2021.

Download the Challenge Overview

Download the Sample Application

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If you have any questions about your Cold Turkey Challenge application, please contact:

Chris Goodale, Executive Director
Above + Beyond Cancer